Privacy Policy

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Meta Ads Policy Statement
Sankalp Charitable Trust
(Business Verified on Meta)

Policy Title: Responsible Advertising & Meta Compliance Policy
Effective Date: [14-04-25]
Last Updated: [14-04-25]
Version: 1.0

1. Purpose

This policy outlines the standards and practices Sankalp Charitable Trust follows when creating and managing advertisements on Meta platforms (Facebook, Instagram, Messenger, and Audience Network). As a verified entity on Meta, we are committed to maintaining transparency, accuracy, and ethical advertising practices in line with Meta’s Advertising Policies and Community Standards.

2. Scope

This policy applies to all Meta ads published by or on behalf of Sankalp Charitable Trust, including paid promotions, boosted posts, and public service messages.

3. Core Principles

a. Transparency & Honesty

  • All ads must clearly represent Sankalp Charitable Trust and not mislead the audience.
  • Claims made in ads must be substantiated, especially those involving social impact, donations, or partnerships.

b. Compliance with Meta Advertising Standards

  • Ads must adhere to Meta’s Advertising Policies including content restrictions, prohibited practices, and ad format requirements.
  • Sensitive content such as fundraising appeals must comply with Meta’s guidelines on social issues and non-profit advertising.

c. Accuracy in Representation

  • Visuals, messages, and calls-to-action in ads must truthfully reflect the services, programs, or events being promoted.
  • Ads must not include misleading or exaggerated claims.

d. Targeting with Responsibility

  • Ad targeting will be conducted ethically, with consideration for privacy and without discrimination.
  • We will avoid exploiting vulnerable groups or misleading demographics.

e. Respect for User Privacy

  • No personal data will be collected or shared through Meta ads without consent and in compliance with applicable data protection laws.
  • We adhere to Meta’s rules for custom audiences, lead generation, and pixel use.

4. Review & Approval

  • All ad creatives and campaigns must be reviewed by the internal communications or digital outreach team before submission on Meta platforms.
  • Ads will be periodically audited for continued compliance and effectiveness.

5. Reporting Violations

  • If any ad is flagged or removed by Meta, it will be promptly reviewed, and corrective actions will be taken.
  • Stakeholders or users can report concerns regarding our ads by emailing: [Insert Contact Email].

6. Policy Updates

This policy will be reviewed and updated annually or in response to changes in Meta’s advertising policies.
Introduction to the Advertising Standards | Transparency Centre

Authorized By:
[Jasmin Shah], Trustee/Director
Sankalp Charitable Trust

Email Address

[support@thesankalptrust.orgt] | [9978817807] | [thesankalptrust.org]

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